Mac sales are booming: http://tech.fortune.cnn.com/2011/05/22/where-in-the-world-are-mac-sales-growing-everywhere/?iid=HP_LN
As my techie friends like to say "People (read techies) hate Apple because they cant crack the applications?!" I don't know how true that is but at my work place, the guys who hate Apple are those who are sick of seeing the brand getting assimilated in people's daily lives. I don't believe in a evil brand or a bad brand just because it has become part of almost every human's life. Integration with your life is what a brand manager wants for his/her brand. For you to not be able to do without it.
Well! If usage were a bad thing the Charmin' would be DRACULA! I am totally dependent on my Pepsodent, Bath and Body Works, my Kinley, my Tetley tea....so I don't think it's a bad thing really. For me...it's hope for any brand I work on, now and in future, to become a complete part of someone's daily habit or lifestyle.
It gives me an adrenaline rush every day. To find new ways for those consumers to pick my brand. To buy my brand. To choose me!
And as long as this loyalty exists, so will we marketeers!
So here's to Brand Loyalty...now and forever!
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